Tiger Woods Just Took His Brand Somewhere Nobody Expected

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Tiger Woods has made hundreds of millions of dollars playing golf, but one of his more interesting moves away from the course came when he decided to enter the restaurant business.

Woods announced plans to open The Woods Jupiter: Sports and Dining Club in Jupiter, Florida, creating an upscale sports-bar concept in the community where he lived. The original plans called for a roughly 5,900-square-foot restaurant at Harbourside Place, a major waterfront development in Jupiter.

The idea was pretty simple: Woods wanted a place where people could meet up, eat a great meal and watch sports.

But putting Tiger Woods’ name behind it immediately made it something more.

Jupiter has long been a popular home base for professional golfers, giving The Woods the potential to become a gathering spot for golf fans and some of the biggest names in the sport.

And the idea ultimately became reality.

The Woods Jupiter opened in 2015 and remains in business today at Harbourside Place. The restaurant describes itself as Tiger’s flagship restaurant and an elevated sports-bar experience featuring American cuisine, drinks and plenty of sports.

More than a decade later, Woods’ vision has lasted.

Tiger will always be remembered first for what he accomplished on the golf course, but The Woods Jupiter is another example of just how far his brand has expanded beyond golf.

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