The tennis wasn’t supposed to be the problem at the U.S. Open.
The people sitting in the stands were.
A group of influencers has become one of the strangest stories of the tournament after creators were accused of turning matches into content opportunities, with one incident involving people being removed after filming during play.
And tennis fans are not exactly thrilled about it.
The argument is simple.
The U.S. Open wants to attract a younger audience.
Social media helps do that.
But there is a line between promoting tennis and making yourself the main character while an actual match is happening.
That line appears to have been crossed.
The controversy has now become bigger than the original incident, because fans are arguing over what professional sports should look like in the influencer era.
Some think the creators are helping grow the sport.
Others apparently want them nowhere near the court.
Either way, they have accomplished one thing.
People who weren’t even watching the match are now talking about the U.S. Open.
And unfortunately for tennis purists, that’s probably exactly why this isn’t going away anytime soon.
