Georgia football fans will pay for a lot of things.
Tickets. Parking. Donations. Merchandise. Streaming subscriptions.
Apparently, game highlights are next.
Georgia promoted its traditional “Victory Highlights” video following its 63-3 destruction of Tennessee State, except there was one massive catch.
The full video was placed behind the Glory Glory subscription service, which starts at $20 per month and helps support Georgia’s NIL efforts.
And Georgia fans absolutely hate it.
One longtime supporter complained about how much money fans already spend attending games and supporting the university before essentially asking why they can’t even get a free highlight video.
Another called the move “beyond a joke.”
Others questioned how Georgia could charge fans for something as basic as highlights when they’re already paying hundreds or even thousands of dollars every season to follow the program.
And they’re right.
This feels ridiculous.
Nobody is complaining about Georgia offering premium behind-the-scenes content, exclusive interviews or special access through an NIL subscription.
That’s completely understandable.
But highlights?
We’re seriously putting football highlights behind a paywall now?
The funniest part is that fans can find extended highlights from the same game elsewhere online for free. So Georgia isn’t even necessarily creating something fans can’t get anywhere else.
College football fans have already accepted NIL, revenue sharing, expensive tickets and an increasingly complicated collection of streaming subscriptions.
At some point, you have to stop asking them for more.
Even a Georgia-focused site called the move a potential “bridge too far,” warning about donor fatigue as fans are continuously asked to spend more money.
Georgia has one of the most passionate fanbases in college football.
Maybe stop trying to charge them for every single part of being a fan.
Because judging by the reaction this week, Bulldogs fans have finally found something they’re not willing to just accept.
