Let’s be honest: Golf needs Paige Spiranac more than some golf fans want to admit.
And no, this isn’t about what she wears.
That’s exactly the point.
Spiranac has spent years dragging golf out of its stuffy little bubble and putting it in front of an audience that traditional golf media could never reach. She has millions of followers across social media, and she continues to use that platform to make the sport feel less intimidating and more entertaining.
Some golf purists still don’t like it.
That’s their problem.
Spiranac understands something the sport’s gatekeepers sometimes forget: People actually want to have fun.
Golf doesn’t need to abandon its traditions. It doesn’t need to become TikTok overnight. But it absolutely can make room for personalities who bring new people into the game.
And Paige has done exactly that.
She has also continued expanding her business beyond simply posting golf videos, including launching Paige Co. as a long-term content and commerce venture earlier this year.
You don’t have to like every post.
You don’t even have to like Paige.
But pretending she hasn’t helped grow golf’s audience is getting ridiculous.
Golf is better when more people care about it.
And whether the old guard likes it or not, a whole lot of people care because of Paige Spiranac.
