Georgia football apparently found the one thing even some of the most diehard Bulldogs fans aren’t willing to pay for: Victory Monday.
After Georgia’s 63-3 demolition of Tennessee State, fans expected the usual postgame highlight package. Instead, when Georgia Football promoted its “Victory Highlights” on social media Monday, fans discovered there was a catch.
You had to pay for it.
The full video was moved behind the paywall of Glory Glory Georgia, the school’s NIL-focused platform. According to reports, access costs a minimum of $20 per month.
And that is where things got a little weird.
Nobody needs an economics degree to understand why Georgia wants more NIL money. College football has become an arms race, and if the Bulldogs want to keep competing for championships, every dollar matters.
But charging fans for something Georgia had been giving them for free for years?
Come on, man.
The backlash arrived almost immediately. One prominent Georgia account essentially told the program to unfollow it after seeing the paywall, while Brooks Austin joked that apparently this was the line that finally pushed Georgia fans over the edge.
And honestly, it’s hard to blame them.
This isn’t a premium recruiting documentary. It isn’t an exclusive interview with Kirby Smart. It’s the damn Victory Monday highlight video.
College football is changing by the day, and Georgia is hardly the only program trying to squeeze every possible dollar out of its fan base.
Still, there is something particularly slimy about taking a piece of content fans have received for free for years and suddenly saying, “Actually, give us $20.”
Georgia can ask fans for NIL money.
But maybe don’t charge them for the victory lap, too.
This sport is starting to tick me off.
