Colton Fletcher

Let's have the argument one more time. LeBron James has built one of the greatest résumés in basketball history. Four NBA championships, four Finals MVPs,...

Formula 1 had a huge weekend in Austin. Kimi Antonelli won the United States Grand Prix, the celebrity paddock was packed, and the cameras...

Sophie Cunningham traded the basketball court for the Formula 1 paddock this weekend, and she made sure Austin noticed. The Indiana Fever guard showed up...

Women's sports have never lacked talented athletes. But in the social media era, talent alone does not explain who captures the public's attention. Personality matters....

Would golf be better off if more personalities followed the Paige Spiranac playbook? That question might frustrate traditional golf fans, but it's worth asking. Spiranac turned...

Golf has spent years trying to attract a younger audience. Now it has a personality who can command attention without being on the leaderboard. Enter...

Golf has a new attention economy, and Paige Spiranac knows exactly how to play the game. Spiranac has built a massive following by combining golf...