Emily Austin has figured out something most people in sports media spend years trying to learn.
People remember her.
The sports broadcaster and personality continues to build an audience across sports, entertainment and social media. Most recently, Austin made headlines after discussing a potential FIFA World Cup event appearance in New York.
She has also become a familiar face around major boxing and sports events.
That combination has made Austin increasingly difficult to miss.
Of course, the internet has its own reasons for paying attention.
Austin has the kind of camera-friendly presence that routinely gets sports fans talking whenever she appears at an event or posts a new look online.
That is not exactly a bad thing in the modern sports media business.
Sports media has changed. Personalities are becoming just as important as the games they cover, and Austin has clearly embraced that world.
She is not simply another reporter standing on the sideline.
She has become part of the content.
And judging by the attention she continues to receive, sports fans are perfectly happy to keep watching.
