OXFORD, Miss. — Ole Miss head coach Lane Kiffin reignited his social media rivalry with Auburn’s Hugh Freeze on Sunday night, taking a pointed jab on X at Freeze’s golfing habits amid the Tigers’ recruiting struggles.
Kiffin, known for his sharp-witted trolling, quoted a May 19 post from Freeze celebrating a golf championship, writing, “Great job Coach!! Game is on 🔥.” The dig, posted July 7, highlighted Freeze’s frequent golf outings while Auburn’s 2026 recruiting class languishes at No. 86 nationally, last in the SEC with just seven commits, per 247Sports.
Kiffin’s post came as Auburn faces mounting pressure following two lackluster seasons under Freeze. The Tigers posted a 6-7 record in 2023 and a 5-7 mark in 2024, marking their first back-to-back losing seasons since 1975-76. Freeze, who resigned from Ole Miss in 2017 after a scandal involving improper phone use, has struggled to restore Auburn’s gridiron glory, with no bowl wins and a 44% win rate (11-14). His recruiting setbacks, including decommitments and a failure to land four-star tight end JC Anderson to Ole Miss, have fueled criticism, with fans and analysts questioning his focus given 11 golf rounds logged in June alone, per Golf Digest.
Kiffin, whose Ole Miss team holds a 2-0 record against Freeze since his Auburn tenure began, seized the moment to contrast his program’s momentum. The Rebels’ 2026 recruiting class ranks 37th, bolstered by recent commits like Anderson, whom Kiffin celebrated with a now-deleted X post featuring his son Knox holding a fish—a nod to their ongoing “fishing” trolling tradition. Ole Miss, coming off an 11-win 2024 season, is a trendy pick for the expanded College Football Playoff, while Auburn faces a must-win 2025 to secure Freeze’s future.
The X exchange, liked by thousands, underscores the SEC’s fierce rivalries, with Kiffin’s jab amplifying Auburn’s woes. Freeze, who once led Ole Miss to a 2016 Sugar Bowl win, has yet to replicate that success at Auburn, where fan patience is waning. As the Tigers prepare for their season opener against New Mexico on Aug. 30, Freeze’s golf posts may haunt him unless on-field results improve.
Lane Kiffin is a troll and a damn good one.
Meanwhile, NASCAR is also on blast Sunday for botching late race cautions in Chicago.