Golf has a new attention economy, and Paige Spiranac knows exactly how to play the game.
Spiranac has built a massive following by combining golf knowledge, personality and a social media presence that reaches far beyond the traditional golf audience.
And that makes her one of the most fascinating figures in modern golf.
For decades, golf marketed itself through country clubs, major championships and legendary players. Spiranac represents something different: a digital-first personality who can get casual fans talking about the sport without needing to win a major championship.
Some traditionalists love it. Others believe golf should focus more on competition than internet fame.
But here’s the uncomfortable question: If Spiranac brings new eyes to golf, why should the sport complain about how she does it?
Golf needs younger fans. It needs attention outside tournament weekends. And it needs personalities who can connect with audiences that might never watch four hours of Sunday coverage.
Spiranac has done that better than most.
You don’t have to agree with every post she makes to recognize the business value of her platform.
THE DEBATE: Is Paige Spiranac helping golf grow, or does the sport give social media fame too much credit?
Let’s hear it. 👇
