ATLANTA, Ga. — After months of development behind the scenes, EasySportz and Cloud Media Properties are proud to announce the official launch of Lead Lap Racing, a dedicated motorsports media platform, on July 1.
Built by racing fans, for racing fans, Lead Lap Racing aims to become a premier destination for motorsports coverage across North America and beyond. The platform will deliver timely, professional and engaging coverage spanning NASCAR, IndyCar, Formula 1, IMSA, endurance racing, dirt racing, short-track competition and other major racing series.
Founded by Jackson Fryburger as part of EasySportz and Cloud Media Properties, Lead Lap Racing has quickly established itself as a growing voice within the motorsports community. Through consistent social media coverage and an expanding presence at race tracks across the country, the brand has developed valuable relationships throughout the garage area while earning the trust of teams, drivers and industry professionals.
The July 1 launch marks the next step in that growth.
Lead Lap Racing will provide comprehensive editorial coverage, including qualifying reports, race previews, race recaps, weekend schedules, championship standings, breaking news, exclusive feature stories, interviews, opinion pieces and on-site event coverage. The platform is designed to serve both the dedicated motorsports enthusiast and the casual fan looking for reliable, accessible racing news in one place.
“Our vision has always been to create an all-in-one hub for motorsports, which serves the core race fan and everyone in between” said founder Jackson Fryburger.
“There are passionate fan bases across every discipline of racing, yet many remain underserved in today’s media landscape, while talented drivers and personalities in the sport go unnoticed. We believe there’s an opportunity to build something different—something that connects fans with the stories, personalities and moments that make this sport so special, while helping to promote and preserve our sacred tracks and series.”
Powered by a talented team of young journalists, photographers, content creators and racing enthusiasts, Lead Lap Racing is committed to producing original reporting while expanding coverage into areas often overlooked by traditional media. By combining at-track reporting with digital-first storytelling, the publication hopes to become a trusted resource for fans, industry members and partners alike.
As Lead Lap Racing continues to grow, the organization remains committed to building meaningful relationships throughout the motorsports industry while delivering professional, accurate and engaging coverage from the garage to the grandstands.
The green flag drops July 1.
Fans can follow @LeadLapRacing on Instagram and visit the new website at launch to stay up to speed with the latest news, features and race coverage. If you see the team at the track, don’t hesitate to stop by and say hello.
Stay on the Lead Lap.
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