COLUMN: Arthur Blank and the Falcons Are Out of Answers and Need a Hard Reset

The Falcons owner, Arthur Blank, must clean house and replace his GM and head coach.

The Atlanta Falcons have reached a point where patience turns into negligence. The on-field product is stale, the leadership is fractured and the accountability that should define an NFL franchise has vanished. Owner Arthur Blank has always been loyal, sometimes to a fault, but the time has come for him to make the hard call. General manager Terry Fontenot and head coach Raheem Morris have run out of chances. Their mistakes keep piling up, and the organization cannot afford more seasons defined by drift, confusion and empty promises.

Fontenot’s record as Falcons GM stands at 32-46 with no winning season in five years. His rosters often enter the season incomplete, filled with depth concerns that become predictable problems by midyear. Every team faces injuries, but well-built rosters survive them. The Falcons rarely do because the margins on this team are razor thin. Year after year obvious holes linger at key positions, and the club ends up scrambling for stopgaps instead of building stable layers of talent.

Poor Atlanta fans.

Fontenot’s drafts have produced scattered hits, but there have been too many misses to build a true foundation. Some early picks have created logjams. Others have left glaring voids. There has been no consistent vision tying classes together. Then came the oversized free-agent investment in a veteran quarterback who was always a short-term solution, followed by an aggressive move that cost the franchise future draft capital. The result is a roster that feels mismatched, expensive and directionless. That falls on the general manager.

The problems do not end there. Morris has not provided the leadership needed to stabilize the situation. His record as Falcons head coach sits at 15-23 across two tenures. That includes slow starts, sloppy execution and inconsistent effort. His teams often look unprepared in games that should define their season. When momentum swings, the Falcons crumble instead of rising to the moment. That reflects coaching.

Clock management continues to be a recurring weakness. Drives stall. Timeouts come late or never. Situational awareness evaporates in moments when it should be sharpest. These issues are not isolated. They have become trademarks of the Morris era. A head coach cannot inspire confidence if fans, players and assistants brace for chaos every time the game gets tight.

Leadership is not about motivational quotes or sideline energy. It is about results. It is about preparation. It is about building a team that looks ready to fight from kickoff to the final snap. Too often, the Falcons look disconnected. They show flashes, then fade. They show potential, then fall into the same traps. A coach who cannot establish a consistent identity cannot lead a team out of mediocrity.

Together, Fontenot and Morris have created a feedback loop of frustration. Poor roster construction forces tight game scripts. Poor in-game management wastes opportunities when the roster does manage to deliver. Neither has elevated the other. Neither has given Blank evidence that this partnership can take Atlanta past the middle of the league.

And this matters because Falcons fans deserve better. They have shown up through losing seasons, quarterback changes, coaching resets and endless promises of progress. They continue to pack the stadium, buy the gear and keep the faith even when the product on the field does not earn it. Blank has always prided himself on valuing that loyalty. Now he needs to reward it.

Arthur Blank cares about this franchise, its fans and its long-term direction. That is why he must act now. This team needs a reset. Not a tweak. Not another year of hoping things finally click. A reset.

The Falcons need a general manager with a clearer eye for roster balance and a coach who commands games with confidence. They need leadership rooted in preparation, not excuses.

Time is up. Fontenot and Morris must be fired. Atlanta cannot move forward until it moves on.

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James O'Donnell